‘urltools’ R package for the win!

20. January 2017 analytics, data, programming, r 0
‘urltools’ R package for the win!
Yesterday, there was an urgent need to sort through 247,000 URLs to find parameter issues. I started digging into the task in R using some packages to strip out the parameters from the URLs. However, it seemed like I was writing a lot of code to extract the parameters and then clean the extracted values ...

Analytics: What are the impacts of taking the site down right now?

16. January 2017 analytics, data, programming, r 0
Analytics: What are the impacts of taking the site down right now?
Ever been asked how the company’s revenue would impacted if the site needed to be taken offline for an hour? I wrote a script that uses the rSiteCatalyst package for Adobe Analytics to answer this question.   The script starts by requesting a report using the QueueOvertime() function that includes the following metrics: unique visitors, orders, and revenue. ...